In our last post, we talked about the different categories of fonts and how to tell them apart. So, naturally, this post would be about pizza … hang on for an illustration
The massive number of fonts available to designers today makes me feel like a kid in a candy store. Every font has a voice—a mood—a story to tell.
The final logo is designed with a variety of media in mind. Its crisp shapes and limited color pallete make it easy to use in print, on the web, or (in our case) on a mug.
Designers wrestle with fonts and software to create visual harmony between the very literal message of the words themselves and the subjective emotional message of the design.
I kept it around as a humorous reminder that there’s no substitute for proofreading. Spell check won’t warn you if you use the wrong word. And typos have a sneaky way of showing up right after you print something.
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