Marketing

If you’re looking for ways to stay in touch with your customers in 2021, email remains at the top of the list for marketing mediums. … View Article

A systematic, intentional referral marketing program should track your successes, automate your processes, and thank those who bring you new business. … View Article

If you are a small business owner or freelancer, you work in a highly commoditized industry, or you want to stop competing on price for your services, keep these facts in mind. … View Article

Change and uncertainty are realities that all businesses face. But these timeless marketing principles remain tried and true. … View Article

What is the most urgent need we hear about from virtually all of our clients? They want a reliable way to generate a steady stream of business leads. This post teaches you how it's done. … View Article

Combining paid Facebook ads with organic activity isn't as complicated as it seems. Here are 5 misconceptions, and corrections, to get your business on board with paid ads and seeing results quickly. … View Article

Marketing comes down to a single prevailing principle: Your marketing is successful when you see a return. But many business owners find this idea to be elusive when it comes to creating their own marketing strategy. … View Article

Attention spans are down and content consumption is up. So how can you get your audience’s attention in a crowded, busy digital world? One way: Infographics. Read on for this helpful how-to so you can learn how to stop the scroll. … View Article

Marketing is the specific tactics, platforms, and strategies that you use to talk about your products and services. But beyond the tactics, what does it really mean when you decide to market your business? … View Article

When a business tries to market to too many people, it markets to no one. Rather than risking being viewed as inauthentic and disorganized, focusing your attention on a specific target market is a much better use of your marketing efforts. … View Article

Branding that inspires, or improves your customers’ quality of life gives your business a competitive edge. Rather than showing how your product works, show your audience how it makes their life better. … View Article

Creating a signature visual style for your social media posts not only grabs your audience’s attention, but grows their familiarity with your brand and creates trust over time. … View Article

Attracting young professionals to your manufacturing company has never been more challenging. Here are 5 keys ways to position your manufacturing brand to attract top talent and convince young people that you’re the best place to work. … View Article

A target market is a group of people most likely to give you their business. When your marketing team can pinpoint your buyers’ motivations, you can create marketing materials that effectively solve their problems. … View Article

Building a business brand takes much more than putting a logo at the top of a website. It’s a long-term strategy for building momentum, generating loyalty, attracting new leads, and retaining excellent internal talent. … View Article

How do you successfully set your brand apart from the hundreds of other companies selling the very same products and services as you? The answer, be remarkable. … View Article

An all to common mistake that we’ve seen in some brands is designing their marketing solutions around themselves and their preferences instead of their target customers. … View Article

Smart rebranding is a powerful tool that can transform your company’s success. But, just how does it do that? Here are five key benefits of rebranding that will move your business forward. … View Article

Creating an annual marketing budget to accompany your plan is the solution to haphazard and inconsistent spending. … View Article

Marketing is the fuel that drives the sales engine for every successful company’s growth and profitability. Here are the 3 critical steps that you need to take to create an annual marketing plan that gets results for your company. … View Article