Logo Update and Trade Show Display for Launch Brand

Launch's existing logo needed a refresh, and we were able to make a few small changes that had a big impact on their perception. Notice:

• The Previous font was replaced with a non-system font
• The letter "A" was redrawn
• The "Steps" concept was rounded
• The logo-within-a-logo was removed

The result is a cleaner, more versatile Launch logo that maintains its previous brand equity.

We also designed and produced a new trade show display including a roll-up and pop-up model for their team as they attend conferences and speaking engagements.

Our favorite feature of their display is the hard-sided case that doubles as a podium when wrapped in its fabric cover. Form meets function!